Santa Monica Fitness Studio

For this boutique personal training studio just blocks from the ocean, Shure Design Studio was tasked with reimagining an existing industrial space into a refined yet approachable environment that reflects the studio’s elevated fitness philosophy.

Drawing inspiration from the coastal setting, the design incorporates a refreshed material palette of natural textures, layered neutrals, and subtle light play. Textured wall tiles, warm wood accents, and integrated lighting create a soft, inviting backdrop for the high-performance equipment.

In the lobby, a slatted wood niche, sculptural seating, and a curated mix of stone, metal, and fabric introduce a sense of calm and sophistication from the moment clients enter. Planters and greenery along the expansive street-facing windows add privacy while creating visual intrigue from the exterior — offering a glimpse of the brand’s thoughtful attention to detail.

The result is a space that feels grounded yet energizing, merging functionality with understated luxury — a distinctly Los Angeles take on modern wellness.